Copy that converts, for ads, emails and social media
Mafalda turns a simple instruction into ready-to-use copy: ads, email campaigns and social media posts, with the right message for each channel.
Writing well, every day, on every channel does not scale
Every campaign needs several versions of the same message: the short ad, the longer email, the post for each network. Writing it all by hand takes hours the team does not have.
And when time runs short, quality drops and the message stops being consistent across channels.
How it works
You give the brief
Describe the product, the audience and the goal of the piece, in natural language.
Mafalda writes
She produces copy adapted to the channel: ad, email or social media post.
You refine and publish
Review, ask for changes in tone or length and use the final version.
What Mafalda does
Ads
Short headlines and copy built to catch attention and drive action.
Emails
Email campaigns and sequences with a clear message from subject line to button.
Social media
Posts adapted to the format and pace of each network.
Variations to test
Several versions of the same idea, to compare what works best.
Consistent tone
The same brand voice across every channel and every piece.
Quick edits
Shorter, more direct, a different audience: ask and Mafalda rewrites.
Who it is for
Marketing teams
That need to produce more content without losing quality.
Sales teams
That want campaign emails and messages ready to send.
Small businesses
With no dedicated content team, but campaigns to launch.
Frequently asked questions
What does Mafalda write?
Copy for ads, emails and social media content, from a natural language instruction.
Does Mafalda replace the marketing team?
No. She handles repetitive writing and first drafts, so the team can focus on strategy and the final review.
Can I ask for changes?
Yes. Ask for a different tone, length or audience and Mafalda rewrites it.
How do I start using Mafalda?
Through the AiVA catalog, or by talking to our team to connect her to your company process.
Give your team a copywriter that never stops
Talk to us to put Mafalda to work for your brand, or explore the AiVA catalog.
Need something custom-built?
If your use case is more complex, talk to us.
- Integration with existing systems
- Agents configured to your process
- SSO and enterprise security
- SLA and dedicated support